Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks.
In addition, Google is enhancing the ecommerce experience with more ways to shop, including the ability to find products depicted in screenshots.
Here are highlights of all the shopping-related related announcements from Google I/O on Tuesday.
To help more ecommerce stores get discovered, Google is expanding its partnership with Shopify to all 1.7 million merchants.
Along with this expansion comes a new, simpler process for getting products featured across Google, which the company says can be done in “just a few clicks.”
This new collaboration with Shopify enables merchants to get discovered by high-intent consumers across Google Search, Shopping, YouTube, Google Images, and more.
All retailers who sell products through Shopify will be able to take advantage of Google’s free shopping listings, an initiative launched over a year ago at the start of the pandemic.
Since eliminating fees, Google says it’s seen a 70% increase in the size of its product catalog, and an 80% increase in merchants.
With all the data gathered from Google Shopping the company has been able to develop this next highlight from I/O, the Shopping Graph.
At Google I/O the company shared details about a new technology it’s using called the Shopping Graph.
The Shopping Graph is a real-time dataset about products, inventory, and merchants. It connects users with over 24 billion listings and helps them find products available to buy right now.
Bill Ready, President of Commerce and Payments at Google, states:
“The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly — as well as how those attributes relate to one another.”
Having a deep understanding of products allows Google to help users find products in new ways, such as searching within images.
